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What's new in the market?
SEO refers to a set of practices implemented into a marketing strategy to rank higher in search engines, thus, attracting more customers. This is especially important for businesses be it service based or product based whose customers live locally. When your potential customers search for the services you provide and they want to visit businesses near them, you have to be applying SEO practices to be visible and to convey trust and quality.
No matter how much you put effort into your business and make it the best among your competitors, it all comes down to reaching your potential customers and converting this reach into sales. Search engine optimization (SEO) makes ranking higher and getting better results from your marketing efforts possible. It also enables you to come up in search results even when customers are looking for related services and products.
Every dental patient first puts their condition into a search bar and looks for dental clinics and treatment options. At this point, you have to be able to show up on their screens and grab their attention. They are going to decide solely by your internet presence if they are going to call you and schedule an appointment. SEO practices are especially important if your niche is very competitive like dental services and you want to attract customers based near your clinic.
They are both highly important practices to improve your digital marketing strategy. However, they are very different in terms of their nature. You may think of SEO as a long-term investment to attract stable and continuous traffic to your website while PPC generates boosts in traffic in a very short amount of time. There is a down side to PPC which is when the adverts are turned off, the traffic hits zero immediately.
Yes, we send periodic reports monthly and biannually to share with you our progress thus far. We love keeping you informed and included in the process of improving your business.