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Keyword competition is one of the critical aspects of your SEO work. The higher the competition, the harder it is for you to rank first with those words.

Search result analysis, monthly search volume is the metric value ​​that you should pay attention to. Selecting the keyword with the right competitive level provides advantages in many aspects such as getting positive results in your company’s SEO studies and giving efficient bids in Google Ads ads. In summary, it helps us to see the future while setting up our business plan.

How To Measure Keyword Competition?

Table of Contents

Concepts affecting keyword competition or difficulty can be listed as follows:

  • Domain Authority
  • Page Authority
  • Citation Flow (It takes into account the quantity of a link, it examines how many pages there are linked to that link.)
  • Trust Flow (examines the quality of links, a site with suspicious links will have a low link score.)

Steps of Measurement

The steps of the measurement which are taken by using Mangools ,the website tool that provides SEO services, are as follows.

  1. Overall Link Profile Strength is calculated for each website ranking first in Google search results.
  2. Each metric has different weights to enable it to predict how results are improving in actual rankings.
  3. Both high and low Link Profile Strength values ​​are taken into account to calculate overall keyword competition.
  4. The final value is to determine how difficult or easy it is for the specified word to start in the first place in the search results.
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What are the Values ​​to Use for Us?

Keyword competition or difficulty can be ranked as low, medium, high. Sometimes this can be given by scoring between 0 and 100. It may be easier to rank first in search engines for keywords with low competition. Basic words such as “dress” are high in competition, but word chains like “long white lace dress” are low in competition. Brands that have just started working in their field should avoid words with a high level of competition. Such words are also used on pages and domains with high page and domain authority. So it gets harder to get to the top against these competitors.

As a result, the competitiveness of the keyword alone cannot create SEO studies. However, it is an important part of your study. Working with the right keywords for your brand and page with this method will help you.

Powerful Keyword Competition

For a new set of keywords or phrases for a site, sometimes publishing your site can be one way to see the impact of your choices. As a better method, when you optimize website titles to capture keyword variations, you can still rank well for other variations even if you don’t rank with the keyword chain you use. Simply a new blog allows you to test your post. For sites with good results, you can develop high-quality, sales-oriented content that targets the keywords you have used more from the perspective of conversion.

Keyword Competition Tools

Some SEO tools can serve with keyword competition control studies and you can analyze keyword competition using keyword difficulty control tools. The goal is to get the top-ranked pages for a selected query (top ten is usually sufficient, as results other than the top rows get very little traffic), followed by research and analysis on domain and page authority metrics. Since this data relates to Google’s ranking patterns, the data specifically provides insight into a Google keyword competition. In this way, the amount of local, blog, visual, video, business news, etc. effect on the rankings can be determined. In the past, keyword competitiveness tools used data such as the following. Today, all popular Keyword Research Tools offer Keyword gap analysis features. Some of the most popular Keyword range analysis tools today are:

  • SEMRush
  • Neilpatel
  • Ahrefs

Domain Age

Take the top 5 results, do a whois study analysis for domains, and see the original registration date for each domain. If most or all of the domains are registered for more than 5 years, it indicates that a trusted domain is needed to rank. The question may arise, “Does domain age mean better results on SERPS?”. Domain age means reliable links that come from being around and posting for so long.

How to Analyze Keyword Competition?

Keyword Competition analysis is a combination of SEO-focused data points. There is nothing more beneficial than approaching through questioning the best way to follow and researching the best 15-20 results to observe. It also happens to be a balancing act.

For organic search it looks like this:

Post an article, blog on your website, it doesn’t have to be completely perfect. It’s enough to be quick to read the difficulty level of ranking your site in a particular term. You may be lucky and your content might rank well right away. Or, it may require only small minor optimization work to rank better.

If you can’t find your page on the SERPS, try opting for a contiguous or longer-tail variation of the word. Or try to avoid the use of hyper Keyword Competition and try to find relevant but less competitive keywords to uncover potentially more profitable keywords that are less competitive.

With paid search,  almost same:

Start by trying to bid on basic terms.

If your return on investment is successful in reaching your goal, the task is complete. You can now switch to keyword targets. If the result at this stage is not what you expected, consider grouping particularly relevant keywords together. When creating ad text and doing a good job with your landing page, you can get yields to target long-tail keywords that are low in competition and more likely to be valuable.

As a result, we can reach 2 issues as a hint about determining the competitive power of the keyword;

  • Don’t get stuck guessing keyword competition
  • To determine the actual keyword competitiveness for your website or paid searches, run a quick test and then repeat these results.