Social media, when done correctly, is proving to be one of the best ways to build brand awareness, reach customers and generate sales. It can be done in-house, from your smartphone or you can work with a social media management agency to help you with content creation, production, and ad work. In order for your small business to be successful long-term, you should be aware of the magical ways of social media. Here are 6 simple tips that you can easily implement in your business.
One of the first steps of any business plan is creating branding. If you have a solid branding and branding strategy, marketing through social media becomes easier and more effective. Branding can be condensed into 4 points: identity, audience, content, and design. As a customer, seeing consistent content from a brand makes the brand trustworthy and professional.
The first question to ask yourself when starting using social media for your business is “What is the outcome you hope to achieve?”. This way you identify your marketing goals and create content accordingly. Some examples of marketing goals are building brand awareness, customer engagement, and lead generation. There are tons of other reasons for using social media that aren’t the most popular like providing customer service. You just need to find the right reason which should be highly detailed and take action. In addition to helping reach your truly ideal customer, having clear marketing goals makes it easier for coming up with content to post.
Under your brand strategy, you should have identified your ideal customer by now. Take a little bit more time to put yourself into their shoes. Who are they? How old are they? Where do they live? City or suburbs. What kind of buying habits do they have? Do they shop online or prefer the experience of walking into a store and browsing? Which problems do they face daily? Once you know your ideal customer well, you can create content that is just right for them. This allows you to be precise and efficient with your targeting. If you try to reach everybody, you won’t reach anybody.
When it comes to promoting your services or products on social media, there are a whole lot of choices. You would think that they are all equal in terms of helping you reach your ideal customer and fulfill your marketing needs and you would be so wrong. They all have advantages and disadvantages you should be aware of in order to compare and choose the right one(s). When choosing the social media platforms for sharing your content, you should keep your ideal customer and your niche in mind. As a general rule of thumb, Facebook, Instagram and LinkedIn are good starting points for many small businesses. If you are unsure about where to start, you could always ask the help of a social media management agency. Let’s go over these platforms in a little more detail.
This platform offers networking with local communities and groups. If your services/products are related to your local areas like the work of a personal trainer or a realtor, you might find Facebook very helpful.
Once a “captured in the moment kind of” platform now is the storefront of any business. Highly visual, it has the potential to capture the brand pillars, convey the mission and vision, and connect with your ideal customer through photography and videography. These make the platform a great medium to be authentic and personal. It enables detailed targeting to reach more customers.
You can think of LinkedIn as the professional equivalent of Facebook where you network with people from your industry and build your presence as a business. It is advantageous to post photos and inquiries related to your niche, share professional tips, and connect with your audience.
If you have doubts whether the specific platform would suit your needs and goals or not, you can try looking up your competitors with good social media presences to see what they are posting and where. You may find new channels that you didn’t think of before.
Maybe the most important, yet the most time-consuming and brain-wrecking aspect of social media. In order to build trust, credibility, and awareness for your small business, you need to post frequently and these posts should be catered to your ideal customers’ needs. You need to post regularly so that people follow you. No one is going to follow an account that isn’t posting content, which is the very reason that one follows a social media account. You need to be on your customers’ minds and never let them forget you.
However, being a small business owner means you have to be in charge of every aspect of your business. If you cannot find the time to produce content, you can enlist the help of a social media management agency.
There is a great chance that a customer who has had a good social media experience with a brand is likely to recommend it to others. This can be achieved in many ways such as replying to comments swiftly, resharing content posted by your customers, and managing your DMs.
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