There are so many ways to sell your products online. Facebook Shop and Facebook Marketplace have been highly popular and commonly preferred over the recent years. Achieving great success, Facebook Shop today offers all businesses the opportunity to sell their products on the world’s most used social media website. Being extremely user-friendly for both business owners and customers, Facebook Shop along with Instagram Shop is today the best choice for selling products on social media. It is also very easy to create a Facebook Shop Page, and it takes a few hours at most. Further in this article, we will discuss Facebook Shop more in-depth, and inform you about how you can create your own Shop Page for your business.
Established just about one and a half years ago, Facebook Shop is a sales division for businesses to sell their products or services to Facebook users. Facebook Shop is not the same thing as Facebook Marketplace, since Facebook Marketplace works differently and has a different aim.
Facebook Marketplace aims to enable normal Facebook users (not business owners) to sell the products they have -which are mainly second-hand products- to other Facebook users. On the other hand, Facebook Shops is mainly available for professional business owners. Facebook Shops aim to create an efficient sales environment that can establish a safe and efficient purchase system.
Having a Facebook Shop Page can greatly improve your sales and help you grow your business a lot easier. Generally, small businesses benefit from Facebook Shops, since it can boost local sales pretty easily. But it doesn’t mean it isn’t effective for bigger businesses. Although it might not create such a big difference as for small businesses, a Facebook Shop page might also be very beneficial for bigger businesses too, since it is very easy and almost completely free to maintain a Facebook Shop page.
To set up a Facebook Shop page, you first should have a normal Facebook page of your business. If you don’t have a Facebook page for your business, you can easily set up one within just minutes. If you already have one:
You first need to go to your Facebook page and click on “Shop”, which is on the navigation bar on the left side of the screen.
After you click it, there will pop up a window that will have an introduction brochure on it.
After you click “Get Started” on that pop-up window, you will need to fill out a simple form that requires your location, preferred currency, business address, zip code, and business email. You need to fill out these areas carefully since they will be considered legal information.
After that, you will need to choose your business branch. On the window that comes, you will be able to choose from a large variety of categories. Choosing the right category is very important at this point since it will be used by the personalized ads algorithm in the future if you decide to advertise on Facebook.
In the next window, you will be required to fill out your tax information.
After you fill out your tax information, you will be almost ready to go. On the next page, you will configure your shipping options. You will be able to add standard shipping, expedited shipping, and fast shipping on your Facebook Shop.
After configuring these sections, you will need to register your payment information. You will be required to fill out your tax information once again in this step, and you will need to register your bank account information.
Finally, you will be able to add products to your Facebook Shop Page at this point. You can simply click “Add Product”, and add a product photo, product description, pricing information, and shipping information. After this, your product will be seen on your Shop page.
You can add as many products as you want on your Facebook Shop page, there aren’t any limits about it at this point. You can also benefit from the Order Management panel to easily manage your orders.
At Emintek, we provide Facebook shop creation and management services. for more details, contact us.
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