Social Media Marketing is the methodology of your company about how to use social media accounts, how often and in what ways share posts in these accounts and how to reflect the corporate identity of your company, and what method should be followed in case of crisis. It also includes the processes of creation, realization, and analysis of strategies to manage issues. The most important step in how to manage social media is to determine the target audience first. When determining this, you need to plan which individuals are in different categories such as income group, gender, age-range, geography, and behavior/lifestyle you want your products and services to reach. Determining your target audience will enable you to reach the right people, so you will have an idea of which networks, how, how often, and when you should make social media posts. This way, you will be taking an important step towards effectively managing social media accounts.