Whether you sell online or in stores, a website is a must for your business’ success. There are many aspects to a great website and one of them is design. Read on if you want to learn about how to improve your website through design.
In order to achieve your desired website design, almost all of the web design agencies would tell you that you need to start from the very beginning, coming up with a plan of how you are going to tackle the improvements. It is a good start to experience the website from a customer’s point of view as if you’ve seen it for the very first time. Think about what the main pages are, how they lead you to read more, and eventually persuade you to purchase.
If you cannot find your way through a website, it means you are lost and you’ll most likely never end up at the checkout. You need a map that helps you find the things you are looking for and more. The navigation interface should be organized and easy to understand and navigate through. The design should complement these features. User experience will eventually be what sets you apart from your competitors. An experienced web design agency focusing on user experience would be most helpful if you, like a customer when visiting a disorganized website, are feeling a bit lost.
There is nothing wrong with wanting to add graphics, animations, pop-ups, etc. to your web design. It shows personality and makes the experience more fun. However, they may affect the flow, speed, and how the website functions adversely. It can distract from the main content and make your visitor uncomfortable. A website that has a very long loading time is never fun. You can discuss your concerns and find a happy medium with your web design agency about implementing your brand characteristics to your website while keeping it functioning as smoothly as possible.
Now that you have a well-designed and well-functioning website, it is time for it to appear on top of your competitors’ websites. Search Engine Optimization (SEO) is your solution. Without an SEO-compatible website, it is not likely that you should appear on the first page of Google search results. You would be invisible.
There are some examples of SEO tactics listed below to give you an idea about the topic.
These of course should be tailored to your business. If you are unsure about what to implement and how to implement SEO, a web design agency can guide you.
For most of us internet users, smartphones have replaced laptops. Thus, it is very crucial to have a website accessed through a mobile phone to result in a good experience. Every aspect of the design should be considered when making the website responsible from the navigation bar to the checkout. Think about why the customer is visiting your website through their smartphones. What are they looking for? What content would be both appealing and refined when viewed from a small screen? These small but essential considerations are what make a visitor’s time with you enjoyable and give them a reason to return.